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The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing, Second Edition

Abstract: Recommended book for a course on practice management at a medical school.

Keywords: book review, SCNM, practice management, marketing.

Title: The World's Best Known Marketing Secret: Building Your Business with Word-of-Mouth Marketing, Second Edition
Author: Ivan R. Misner, Virginia Devine
Foreword: Sarah Edwards
Publisher: Bard Press TX
Date Published: June 1999
ISBN: 1885167377
Pages: 233
SCNM Courses: MNGT860 (Practice Management I)
SCNM Quarters: Q99-MNGT860, Q12-MNGT801
SCNM Need: Recommended

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This book is being considered for further review, but we do not yet have a copy in hand.

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