Title: Selling the Invisible: A Field Guide to Modern Marketing
Author: Harry Beckwith
Publisher: Warner Books
Date Published: March 1997
ISBN: 0446520942
Pages: 272
SCNM Courses: MNGT882 (Practice Management)
SCNM Quarters: Q12-MNGT801, Q99-MNGT882, Q99-MNGT860
SCNM Need: Recommended 		Click below to buy the book
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This book is being considered for further review, but we do not yet have a copy in hand.

     

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