Do-It-Yourself Publicity

Abstract: How to mount a low-cost but effective publicity campaign.

Keywords: book review, consulting, entrepreneur, publishing, publicity, public relations.

Title: Do-It-Yourself Publicity Author: David F. Ramacitti Publisher: AMACOM (American Management Association) Date Published: September 1991 ISBN: 0814477739 LOCN: HD59.R18 1990 Dewey: 659 20 Pages: 196 Bibliography: 11 Figures: 10 Photos: 5

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CONTENTS

Introduction

Chapter 1: Twelve Good Reasons Why You Should Think About Publicity

Chapter 2: Fifty Excuses for Sending Out a News Release

Chapter 3: News Releases: The Hammer and Saw of Publicity

Chapter 4: The News Release: How to Write a Good One

Chapter 5: The News Conference

Chapter 6: Newspapers: The Backbone of Your Publicity Program

Chapter 7: TV and Radio: The Media Darlings

Chapter 8: Talk! Talk! Talk!

Chapter 9: Don't Ignore the Nonmajor Media

Chapter 10: What to Do When the Media Are After Your Hide

Chapter 11: Building Your Media File

Chapter 12: Planning for Good Publicity

Appendix A: Sample News Releases

Appendix B: Supplemental Reading

LIBRARY OF CONGRESS DATA

Author:        Ramacitti, David F.
Title:         Do-it-yourself publicity / David F. Ramacitti.
Published:     New York, N.Y. : American Management Association,
                  c1990.
Description:   vii, 196 p. : ill. ; 24 cm.
LC Call No.:   HD59.R18 1990
Dewey No.:     659 20
ISBN:          081445982X : $22.95
Notes:         Includes bibliographical references (p. 177) and
                  index.
Subjects:      Public relations.
               Publicity.
Control No.:   89081026 

This book is on my shelf awaiting further review.

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