Advantages of the World Wide Web

• Full-color and sound enhances the message.
• Interactive forms can give rapid feedback.
• Easy response to promotional offers.
• 24-hour availability.
• Convenient customer-support tool.
• Save staff from answering "Frequently Asked Questions".
• Reduce 800 number phone bills.
• Can target local or international markets.
• Low production and maintenance costs.
• Rapid turn-around time.
• Reaches a qualified market.
• Reaches a large market.
• Automatically gathers marketing demographics.
• Smaller environmental impact than printed materials.
• Provide customers with forms such as credit applications.

Last updated: December 31, 1997; Version: 1.4