Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign . . . without Going Broke

Abstract: How to mount a public relations campaign on a small budget.

Keywords: book review, consulting, business, entrepreneur, publishing, public relations, small, industrial publicity.

Title: Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign . . . without Going Broke Author: Michael Levine Foreword: Melvin Belli Publisher: Harper Business Date Published: January 1994 ISBN: 0887306640 LOCN: HD59.L48 1993 Dewey: 659 20 Pages: 229

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CONTENTS

Foreword by Melvin Belli

Introduction

Chapter 1: A Brief History of Time ... and Newsweek and USA Today

Chapter 2: Basic Training

Chapter 3: First Maneuvers

Chapter 4: Fanning Out: Expanding Your Guerrilla P.R. Tools

Chapter 5: First Attack: The Print Media

Chapter 6: Second Salvo: Electronic Media

Chapter 7: Reserve Ammo: Press Conferences, Parties, and More

Chapter 8: May Day, May Day

Chapter 9: Intelligence Gathering: Planning Your Next Step

Chapter 10: Theme and Variation

Chapter 11: Concluding Thoughts: A Call to Battle

Appendix I: Two Interviews

Appendix II: Ladies and Gentlemen ... Start Your Rolodex

LIBRARY OF CONGRESS DATA

Author:        Levine, Michael, 1954-
Title:         Guerrilla P.R. : how you can wage an effective
                  publicity campaign-- without going broke / Michael Levine.
Edition:       1st ed.
Published:     New York : HarperBusiness, c1993.
Description:   xxv, 229 p. ; 22 cm.
LC Call No.:   HD59.L48 1993
Dewey No.:     659 20
ISBN:          088730608X : $20.00 ($26.75 Can.)
Subjects:      Small business -- Public relations.
               Industrial publicity.
Other titles:  Guerilla PR.
Control No.:   92053331 //r982

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